Instagram campaign in support of USPS

During the lock-down in 2020 there was a surge of social justice activism on social media platforms and it became this amazing tool to learn about so many relevant political topics and a way to spread information quickly.

When the Trump administration announced that they were going to eliminate some of the funding and resources that the United States Postal Service desperately needs to send mail, especially at a time when voting by mail was becoming increasingly important, I wanted to help by spreading some info about the USPS that is available to the public but that many people may not have known.

I wanted to encourage people to support the USPS in easy ways they could because of the amazing things it does for the country. I wanted to make something bold, visually clear, with a call to action and a visible and credited source for the information.

This was the result. See the post live here: